Owning your own business is an amazing accomplishment—one that should come with the freedom to spend more time doing what you love.  Unfortunately for many business owners, the opposite is true: the business owns your time, not the other way around.

The constant challenge of finding more customers, hiring new talent, networking, putting out fires, and maintaining customers takes up more and more hours in your day. Instead of growing your business, you’re barely maintaining your business.   That’s because you’re stuck in the Business Owners Infinity Loop (or BOIL for short). The reason that you’re BOIL-ing is not because you aren’t good at your craft or that you don’t know how to run a business. It’s because the entire service industry itself is very transactional.

A customer has a problem, you solve their problem, and now you’re out of work until they have a problem again. No advertising campaign, referral network, or internet guru is going to change that reality.  The minute you serve one customer, you’re going to find another two to replace that customer.